Quarreling with NBC & the power of saying no

You know, they just didn't like the direction of the show - for example, the Chinese restaurant episode. They hated - they hate - they hated that show. They didn't even want to air it. And you know, there was a big meeting about the kind of shows they liked and the kind of shows they didn't like. And you know, I just said, well, I'm not going be able to do that. So I just thought that I would quit. But then I learned another lesson - that when you say no, you invariably get your way. And it's a wonderful feeling to... I can't believe I never did it before. You just say no. And then they go, OK, OK, well, you don't have to.

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I think he liked it. Steinbrenner was unfamiliar with the show. His grandchildren watched it, and his grandchildren talked him into letting us use his name. The last episode I think of the '96 season, we came up with the idea to actually fly him in and put him on the show because up to that point, we'd only been seeing the back of his head, and I was doing his voice. And then we thought it would be fun if he was - if he actually made a real appearance. So we called him up, and he said, yeah, he would do it. So we flew out to do it. He did the show. We started editing the show. And as I watched it, I'm going, oh, my god, this is not good. And we thought it's so much better to just see the ba...
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A lot of times it's like a crazy person running up to a whiteboard in the writers room and drawing a turd monster with breasts for testicles. And that crazy person's name is Justin Roiland, or, as I call him, Li'l Goldmine!
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No, no. It was never mentioned. I never thought of it. Jerry never thought of it - furthest thing from my mind. And by the way, I couldn't have done it anyway. There's no way that I could have. First of all, they wouldn't have let me do it (laughter). But even had they let me do it, there's no way that I could have done that and also been the executive producer of the show. It would have been way too hard. I mean I had a 24/7 job just on the writing end of it and the producing end. So there's no way I could have been in it.
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